Own the decisions that shape your business.

Your data, economics and risk appetite should drive how you approve customers and manage fraud. Duly gives you the technology and expertise to build and evolve decisioning you own.

Benchmark your decision stack

Founded by leaders from PayPal, Simplex and Nuvei.

See what changes when the decisions are yours.

Move the levers. Explore the balance between approvals, risk and cost.

Lower risk toleranceHigher risk tolerance
No manual review1,500 cases per batch

Analyst time and handling costs for each reviewed payment.

Approve Review Decline
Approve below
Review between and , if capacity allows
Decline at or above, or when review is full
Legitimate payments approved
Fraud loss per €100k processed
Net contribution for this batch
Change from starting policy

Three reasons this should be yours.

Build on what you already have

Connect your existing data, models, rules and vendors. Identify where decisions fall short and improve the capabilities that matter most.

No rip-and-replace. No starting from scratch.

Stop waiting for someone else

A new fraud pattern, lending product or merchant segment shouldn't leave you waiting on another company's roadmap. Keep control of how your decisioning responds.

Understand what should change, decide what to do, and make it happen on your timeline.

Your data should make you stronger

Every payment outcome, repayment and reviewed alert teaches you something. Use that knowledge to improve your own decisioning over time.

Keep that intelligence in your business, instead of trapped inside someone else's system.

Where we start.

Duly initially works with payment companies and AI-native fintechs that have outgrown black-box risk vendors and want to build differentiated decisioning they can own.

Fraud and payment-risk decisions

Start with the decisions behind payment approvals, fraud losses and manual review. Connect the policy to what happens next—financially and for the customer.

ApproveWhich payments should go through?

ReviewWhich cases need another signal or a human?

DeclineWhere does the risk outweigh the return?

What the foundation unlocks

Underwriting, credit risk, AML, routing and other high-consequence decisions. These are areas the same foundation can extend to over time, rather than separate products we offer today.

From decisions to outcomes. And back again.

Duly combines hands-on decisioning expertise with reusable technology. The operating loop starts with your existing stack and creates a controlled path from evaluation to deployment.

  1. Connect decisions to financial outcomes

    Link historical approvals, reviews and declines to what followed: revenue, losses and operating costs.

  2. Replay and benchmark

    Evaluate existing policies and vendors against the same decisions and outcomes, using your business objectives.

  3. Build or integrate challengers

    Develop or bring in alternative models and policies, then test them against the current approach.

  4. Shadow, deploy and monitor

    Run challengers alongside live decisions before they affect customers. Deploy with controls and continuously monitor outcomes.

What you own

Your data, models, policies, risk appetite and customer-facing products.

What Duly provides

Reusable technology for evaluation, orchestration, controlled deployment and monitoring—together with the expertise to put it to work.

The people behind Duly.

Matan Naor

Matan Naor

Co-founder & CEO

Former GM of PayPal Israel and VP Risk Management, with 15+ years leading fraud and trust.

Netanel Kabala

Netanel Kabala

Co-founder & CPO

Co-founder and Chief Analytics Officer at Simplex, acquired by Nuvei for ~$300M; later led AI and analytics at Nuvei.

Benchmark your decision stack.

A four-week Decision Ownership Review.

In four weeks, we connect historical decisions to actual outcomes, evaluate the current stack, test a customer-owned challenger, and identify the first decision suitable for shadow deployment.

A benchmark of today’s stack. A tested challenger. A clear first step toward deployment.

We’ll respond within two business days to determine whether a Decision Ownership Review makes sense.